The Aquarelle shopping and entertainment centers owned by Kama Capital Holding have received high accolades from the professional community with two prestigious awards. The RCSC AWARDS 2025 which has been celebrating outstanding achievements in the industry for the past 23 years, recognized the Aquarelle in the nomination for "Best Shopping Center Rebranding and Repositioning." Additionally, the Aquarelle shopping center in Pushkino was named as a finalist in the "Public Space in a Shopping Center" category, highlighting the success of the guest environment created on site. The RCSC Award is an annual national award in commercial real estate, established by the Russian Council of Shopping Centers, which unites developers, architects, marketing specialists, managers, shopping center owners, and retail operators.
The Aquarelle also took the GRREAT Awards 2025 "Best Advertising Campaign" prize, recognizing the latest communication campaign for the shopping and entertainment centers which ran under the tagline "The Aquarelle Place" from November 2024 to September 2025. The jury gave high praise to the vibrant concept which introduced guests to the functional offerings of the brick-and-mortar shopping facilities and the unique experience available only offline: family leisure, sports activities and new gastronomic impressions. The GRREAT Awards is an international professional award for achievements in the field of commercial real estate and retail. All GRREAT nominations are dedicated to original retail concepts and the demonstration of best practices by both classic retail and companies operating in the entertainment and food service industries.
This double win in two leading industry awards is proof of the Aquarelle shopping center's effective development strategy and its commitment to creating a modern, vibrant environment.
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The Aquarelle shopping and entertainment centers are the chain of large family-format shopping and entertainment centers with a wide range of stores and opportunities for relaxation and entertainment. The Aquarelle shopping centers are located in three Russian cities: Volgograd, Pushkino and Tolyatti. Since 2024 they have been a part of the portfolio of the Kama Capital which provides strategic development and operational management of the assets.